OUR STORY
We had an opportunity to begin our dream of making an impact on individual lives through fitness and nutrition coaching. We are a husband and wife team born and raised in Texas. We are both proud alumni of Texas Tech University. Frank works a professional day job while Victoria focuses on the gym and raising our daughter. We are extremely family-oriented and love supporting people from all walks of life.
~Frank & Victoria Rodriguez, Co-Owners
vision
Our vision is to lead ordinary people to make extraordinary change using fitness and nutrition as a catalyst to create positive momentum in their lives.
Values
SAFETY
Our athletes’ safety is our top priority. We expect pride and egos to be left at the door.
BELIEF
We hope our athletes believe in a grand plan for their lives. Go for it!
RESPECT
We expect the utmost respect for coaches, staff, and fellow athletes. We will accept nothing less.
POSITIVITY
In life, there is no time for pessimism. Choose happiness!
ACCEPTANCE
People are unique. Each has an experience that has shaped them. We welcome differences!
ACCOUNTABILITY
Commitments and responsibilities are unavoidable. Successes and mistakes generate growth. And a community creates a reason to persevere.